This promotional gift set was given to Candeo Creative’s clients for the 2018 holiday season in order to show appreciation for them as well as to promote Candeo’s augmented reality capabilities. The gift included a spaceship cocktail shaker, a bottle of Wisconsin-made St. Germain liqueur, two cocktail recipe cards and a holiday greeting card with an augmented reality experience. The front of the card depicts the greeting “Cheers to Another Year!” with a 1950s-style illustration. Linen stock was chosen for the greeting card and recipe cards to compliment the 1950s illustration style and add to the tactical experience. The inside of the card invites the client to “Take a sip and get ready for your trip!” alluding to the augmented reality experience. The clients are then instructed to download an app to initiate the experience which takes the viewer on the journey of a man enjoying a cocktail into a scene that is a nod to the “Twilight Zone” with a holiday twist, and eventually into space. My contributions included collaborating with the team to concept the complete experience, selecting gift elements and packaging options, storyboarding the animation, designing the greeting card and recipe cards, aiding in illustrations, selecting music and sound clips, preparing design files for animation, preflighting and preparing files for print, communicating with vendors, selecting stock and press options, managing the project and placing the media buy.

Awards and Recognition: AAF 2018 Gold ADDY Award Winner